I gained access to some of K2′s press releases for 2010. Here’s an overview on K2′s new technology for next season and a quick summary of the new women’s 2010 K2 Snowboard collection. Thanks K2!
Over the years, snowboarding has seen any number of “technological advancements.” The truth is, unless it improves the quality of your ride, any ‘technological advancement’ is nothing more than a marketing gimmick. As snowboarders ourselves, at K2 we only tout the technology that actually works, that actually improves the ride that actually makes a great day even better. Our athletes – from our international pro team to our regional rep riders – have put our ’09-’10 product to the test, and thanks to their feedback we’ve dialed it in righter than ever before. With their help, we’ve developed our new Baseline Technology, which incorporates different levels of our Rocker and new Flatline Technology and traditional camber into boards across the line. We’ve improved on the Boa® access system with new Boa® Access system with new Boa®Conda Technology, we’ve incorporated our Harshmellow ultimate damping system into more boot, board and binding models, and we’ve expanded the use of our Eco Conscious Construction (ECC) and environmentally sensitive Hybrilight Construction to help keep winter cold and snowy.
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