Heida Birgisdottir on Nikita 2011 Preview
Heida Birgisdottir, Nikita’s founder and head designer, always strives to create unique streetwear and outerwear for girls who ride. Nikita’s 2011 Outerwear line is no different as Heida “has been working with her team to create the best products at fair prices.”
With a strong focus on matching the supply and demand for retailers and their female customers, the 2011 line is dialed down to fit some of the biggest trends in outerwear.
Streetwear inspired outerwear is a strong ongoing trend and Nikita continues to offer an outerwear look that mimics the styles of their streetwear collection. From wild colors, prints, and patterns, the new Nikita outerwear promises to be fashion forward with lots of blues(Dazzling blue, Scuba blue and Blue Radiance). As a small Icelandic company, Nikita has struggled to hit some of the lower price points, but for 2011 they are trying to keep the line more affordable with style and function that won’t break the bank.
Click here to check out Heida’s full interview at Transworld Business.
Above from left to right: Nikita Freyja Jacket and Nikita Valkyrja Jacket
Nikita should make longer jackets.. All they are too short for riding
Sick models and colours, but riding with naked butt sucks :/