Streetwear
Roxy Athletix – Roxy’s New Fitness Line
Posted in Blog, Roxy, Streetwear on December 14th, 2009 by courtney – Be the first to comment
To be honest, I started researching this post extremely skeptical of Roxy’s new Athletix line. The Athletix line is built for the Roxy girl who needs more technical apparel for yoga, training, running, etc. Thinking that this was just going to be a new way to market their pink hoodies, I was surprised to learn about the qualified technical designers creating the line and the athletic inspired functionality of the pieces.
The Transworld Business interview of Roxy Athletix Lead Designer, Holly Dorrell, shows us what Athletix has in store for Spring 2010.
