It was the best conference I've ever been to.
Magento IMAGINE is a 3-day conference for all the ecommerce nerds who use Magento as their website/shopping cart platform. As their second year running, they had to move to Las Vegas to accommodate the growth. They're going to have to go bigger still, because admission was sold out months in advance.
The IMAGINE attendees pretty much took over the entire M Resort, located way way off the strip. It was a beautiful hotel and Magento hosted meals and activities throughout the conference. We snuck out for one night and treated ourselves to an amazing sushi meal at NOBU in the Hardrock. After a $50 return cab ride that almost resulted in a head on collision, we stayed at the M for the remainder of our trip.
The meat of the conference spanned 2 days where attendees broke out into different tracks for sessions on either business or development related topics. I attended the "business" track which covered everything from better merchandising, increasing conversion rates, to better social media marketing. You can read all my notes here. It was such a great learning experience. So many take aways and so much inspiration. When I had to narrow it all down though, this is what I decided I was going to focus on from all I learned at Magento IMAGINE.
MAGENTO IMAGINE WISH LIST
More targeted email communication - abandoned cart emails (incentives to return, ask for feedback) - review follow up - year inactivity email - unopened/remarketing email - boot care tips - more direct way to ask for newsletter sign-up
Better merchandising that increases confidence and experience - category pages, family landing pages - "7th" slot graphics - navigation to get to detailed family/product launch pages - SEO enriched
More time for Google Analytics - integrate social - know the metrics - page views, visits, mobile vs. traditional - best converting pages/products - use this data to build marketing strategies around increasing conversion
Better strategy for delivering VALUE to our customer - figure out why our customer loves Danner/LaCrosse - deliver content in an easy way that surprises and/or delights customer - what does the customer need to increase confidence and experience in order to convert